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images 7How do businesses make money? It’s simple; they sell products or services to people (customers) at a profit. No matter how great your product or service, your business will not make any money unless customers are willing to buy them. No customers, no business. Period! However, most small businesses experience hard times or fail, not because customers do not want to buy their products, but because customers don’t even know their products/services exist in the first place.

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images 4Intense competition, unpredictability and widespread confusion and fear have become the new behavior among marketplaces all over the world. As each day goes by, people are constantly reminded that the economic climate and job market are becoming increasingly strained. Because major corporations and powerful financial institutions control the flow of money and jobs into the marketplace, many people are left feeling hopeless and tightly constrained. What this demonstrates is that those who control the marketplace regulate the marketplace by their own set of terms. As people became too dependent in the false shelter of these structures, it fed into a system that produced huge amounts of unregulated power. This is what brought about the collapse of our economic system, too much ill-fated dependency on the actions of a few to provide for the many. (more…)