10 Proven Marketing Tactics That Works Like Magic

Posted: May 10, 2016 in Uncategorized

Have you been investing heavily on marketing, both online and offline, but it has never yielded significant result? Have you been wondering on the best way to beat your customers’ path? Are you thinking of winding up simply because your brand is sinking?

Worry no more! Your problem has just been that you have not be doing your marketing the right way.

We have compiled for you, the right way you can improve your brand by marketing the right way. Follow these points religiously and your story shall never remain the same.

1. BE FOCUSED AND CONSISTENT: Focus and consistency is the key to success in marketing. You don’t have to be thief of everything. Find a tactic that works, focus all your energy and resources on it and be consistent. This will bring about brand improvement and it will also save you a lot of time and money.

2. BE CREATIVE: Maybe your business is in a monopolistic competition or worse, fierce competition, you have to be creative in all way if you really want to beat your competitors. All the way from your name, logo, souvenirs, designs to your actual service itself, you have to make them salient and distinctive. The result of this is that a good psychological representation will be created about your brand.

3. SPONSOR: A good way of marketing your brand is sponsorship. Companies like Samsung, Apple, Indomie, MTN etc devote a huge part of their marketing budget to sponsorship. It is a sure proven way to promote your brand. Even if you have name already, promoting your brand through sponsorship will promote your public relations by making your customers to feel as part of you.
You can sponsor a conference or seminar or maybe a local football team to get your brand in front of your target market. You can provide branded merchandise such as drink bottles or bags to the attendants, have signage rights and logos on writing souvenirs.

4. BRAND ANYTHING ‘BRANDABLE’: it was mentioned earlier, brand everything –nothing is too small to brand. As you have a gigantic signage, consider branding your vehicle as well. Brand your flash drive disk, your staff uniforms/t-shirts etc. Also, create a sweet branded email signature, newsletter, pop-up banners and nice looking website. If possible, go international by importing branded unique items for your company’s personal consumption or promotion –this will surely improve your brand.

5. POSITION YOUR BRAND: Always source for information on your competitors’ activities and what is happening in your market generally. This will help you in your brand positioning. For you to be ahead, you have to position your brand well and always audit your brand statement. Nowadays, information is at our fingertips through various medium like blogs and social media. You can consider also joining different mail databases related to your market. Using services like Google alerts, Google trend and Compete.com to track your competitors’ activities both online and offline will also help, really.

6. HAVE A STRONG DATABASE: Having a strong database makes good marketing sense and business sense as it adds value to your clients. There are many Database outside there you can use to do this but www.LegalBulksms.com has the best database package.

7. CONDUCT SURVEY: Conducting survey is a very effective way of getting your customer feedback. It is even argued that is better than behavioural attitude of your customers. With survey, you will able to get good and loyal customers especially when you yield positively to the responses contained in the surveys you conduct.

You can read up more about the importance of survey to your business at Mplan.

8. HAVE A LIVE CHAT WITH YOUR CUSTOMERS: A live chat is something you should not do without. Customers usually appreciate having a real person to chat with and get response instantaneously rather than writing mails and waiting for response which might not even come.

“Many online consumers want help from a live person while they are shopping online; in fact, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a business can offer.”

Also, live chat reduces overall expenses both labour (representatives) and phone expenses.

9. REGULARLY EVALUATE YOUR MARKETING TACTICS: Tracking and regular evaluation of your marketing tactics will really help you to know which tactic works for you best and which you should stop. This will save a lot of time, effort, money and resources when you know what is working best for your business! Use a simple database and invest in web site tracking tools such as Google analytics.

10. ALWAYS LEARN FROM EXPERIENCE: Always try to learn something from any little experience, even if it’s not so good. If a tactic does work, don’t be put off, rather build on it. Patiently learn what went wrong and why it happened that way. With this, your marketing activities will be more effective and ultimately, your business result will improve at the end of the year. In all your lost prospect, feedback is important.

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